The DJ endorsement market is looking more like a February/March Transfer Window at the moment, as Denon DJ appear to be making more bids for players to join their team than a Russian businessman at a Premier League football club. They seem quite relaxed about the latest addition to the squad though, having just announced that DJ, Producer and 'industry influencer' Laidback Luke is now onboard, alongside Paul Oakenfold, who was announced last week. Like Oakenfold, Laidback has 'Changed His Rider' and is now an ambassador for the new Prime Series from Denon DJ, and in particular, the SC5000 Prime media player and the X1800 Prime club mixer.
Despite his name, Laidback Luke's sets are exciting & full of energy, and it's these awesome live performances that have helped gain him a large, enthusiastic following worldwide and means he's one of the top DJs in the world today, and that's EXACTLY why Denon wanted him.
Our good friend Paul Dakyene from Denon DJ told DJ Mag Tech:
“We’re super-stoked to kick off early 2017 with two world-class and hugely influential DJ’s changing their riders for the new Denon DJ Prime Series gear. Paul Oakenfold commands massive respect and kudos from both the global DJ industry and his peers, and with Denon DJ powering his upcoming ‘Generations World Tour’ (itself a celebration of thirty years since the ‘Birth of Clubbing Culture’), we’re all set for an incredible journey ahead. Paul will not only be creatively exploring the ground-breaking technologies of the SC5000 Prime media player, but spinning classic vinyl tunes on the [‘built-from-the –ground-up’], VL12 Prime turntable. The iconic ‘Oakey’ goes back to his roots, and back to the future at the same time!
"Laidback Luke of course is widely recognized within the DJ industry as an extremely creative, tech capable and creative powerhouse of a live DJ performer – in addition, he is hugely influential as an online ‘Vlogger’ and influencer to upcoming DJ’s who want to be more professional, creative, knowledgeable and disciplined in their DJ careers. The natural match of the Denon DJ Prime Series products to this uber-talented DJs skill-set will be apparent in Luke’s upcoming Shows, where he’ll be rocking the SC5000 Prime player alongside the advanced FX, EQ, networking and performance features of the X1800 Prime mixer.
"The team at Denon DJ are both honoured and privileged to be working with and supporting these truly great Artists with the Prime Series gear, plus we look forward to welcoming more, soon to be announced, A-List DJ talent as they, change their riders!”
On top of performing with and generally letting the world know about the new Denon Prime Series, Laidback Luke will also be delivering a Master Class at Dancefair in Utrecht on March 5th (15.00pm), where he'll be putting the SC5000 and X1800 through their paces.
So... Will Denon DJ be announcing more 'signings' soon?.. You can bet your house on it!
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Paul Oakenfold joins Denon DJ - Riders Are Changing